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HR Associate at Samsung India Electronics Pvt Ltd.
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Samsung - Campaign Manager (4-10 yrs)
- Conceptualize and execute CRM campaigns with the objective of driving repeat consumer business
- Establish a customer management & relationship system using technology to deliver relevant, personalized consumer experience across touch points
- Implement CRM strategy to increase engagement from existing customers, managing trigger-based communication for optimal customer conversion in the funnel.
- Develop, evaluate, monitor and report CRM/retention KPIs and metrics to ensure successful tracking of campaigns, programs and services.
- Leverage technology to analyze rich consumer activity information and devise best practices to impact real time business goals through creative online solutions
- To design and execute marketing communications along with creative agencies
- Liaison with team of resources to manage the CRM and Emailing solutions/ software, databases and analytics around the same.
- Develop plans including creative strategies, communication strategies, offer strategies, media tactics, and expense allocation.
- Work with cross functional teams to implement integrated programs. Mentor, coach and groom the team in terms of learning resulting in team's development and team engagement.
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