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SAME DEUTZ-FAHR - Assistant Manager/Deputy Manager - Market Intelligence (3-7 yrs)
Market Intelligence - Assistant Manager/Deputy Manager with Minimum 3 years experience in Automobile
- B.E/B.Tech (Agri/Mechanical/Automobile) must + MBA
- Tractor Industry/Automobile Industry Experience must.
- Tractor industry exposure is must.
- Conduct market survey periodically & provide all information related to Industry to Management
- Knowledge in statistical analysis, Economics and trend forecasting.
- Presenting Industry trend to Management at various intervals and sensible projection is needed.
- Updating the competitive state/market intelligence to Management for product development, promotion, discounting to the dealers etc.
- Analysis history & seasonal patterns coupled with current competitive state to forecast in current business environment.
- Obtain competitive position, Govt Actions, commodity prices.
- Support field teams in effective execution of marketing & promotional activities in the targeted customer segments using STP marketing tool (Segmentation/Targeting / Positioning) & hands on experience in conducting loyalty program's.
- Coordinate with Manufacturing & R&D to make necessary changes in the product specifications & features prior to product launches.
- Develop & Coordinate various marketing campaigns using proven methodologies.
- Communicating to the internal & external stake holder through on line.
- Supporting network development (analyzing adequacy level of dealerships)
- Carrying out customer value propositions, product presentation with competitions.
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