Principal Duties And Responsibilities:
- Lead customer experience assessment, channel analysis, KPI definition, solution and vendor evaluation in the CRM space
- Conduct CRM capability assessment, prepare target CRM operating model, functional blueprint, use cases, create and articulate business case for CRM solutions and explain the value proposition to the client
- Business requirements analysis, process & solution design for implementation of CRM solutions. Strategize the change process and assist client in implementing an effective CRM solution
- Provide probable solution options for customer engagement, sales & customer service processes and functional architecture and act as an SME for full scale CRM implementation
- Collect, formulate, and disseminate best practices on solution positioning and delivery for customers and formulate into intellectual property to grow our practice and library of tools; pro-actively identify existing or pending knowledge gaps and act to address them
Qualifications:
- Bachelor's degree in related field or equivalent experience. MBA is preferred
- One or more certifications in SFDC -Marketing cloud (good to have in additional SFDC Certifications)
Experience:
- CRM Functional Consultant with 2+ years of experience in Sales / Service / Marketing cloud implementation (4+ years of total CRM implementations experience) with deep functional, industry and client facing experience
- Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading and coordinating solution design and deployment across multi-dimensional team
Key Competencies and Skills -
- In-depth understanding of the capabilities and constraints of the SFDC CRM application is a MUST
- In-depth understanding of omnichannel CRM functional capabilities including customer engagement, sales, service, community, CPQ, Field Service, Analytics and integration with digital channels
- Good to have understanding of Vlocity Industry Cloud Applications capabilities. Vlocity is one of Salesforce's fastest growing partners
- Good to have understanding or working knowledge on other CRMs; SAP, Oracle, Microsoft Dynamics, Pega
- Very strong communication skills and habits, demonstrating skills in sharing and explaining complex concepts, creative and pro-active thinking, and situational adaptation of these skills
- Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems
- Desire to be hands-on and in the field, guiding implementations and teams in creating the best solution and ensuring the success of that solution
- Functional industry experience of at least two industries
- Extensive Project management, client facing and negotiation skills
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