Looking for candidate from Media Tech organization only

Roles & Responsibilities:

- Responsible for managing and driving company P&L and targets

- Working in sync with teams and departments across functions to expand revenue opportunities and brand footprint

- Analyse brand positioning and consumer insights, driving Brand Strategy and communication

- Translate brand elements into plans and go-to-market strategies

- Responsible to work closely on brand development strategy, user branding strategy, brand positioning and optimization of brand image and creatives

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Analyse customer insights, consumer trends, market analysis, and best industry practices to build successful strategies

- Developing strategies and managing marketing campaign across channels (web, social media, broadcast etc.) to ensure our products meet customers- expectations and to build the credibility of the brand

- Point-person for developing, implementing and executing marketing initiatives and activities for the brand.

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns and assess ROI

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, performance analysis and influencer campaigns

- Build strategic relationships and partner with key industry players, agencies and vendors to maximize business development opportunities

Education:

- Graduate business degree or bachelor's degree

- MBA/ Master's degree in Marketing or General Management

Experience/Work Background:

- The successful candidate should have minimum 6 to 10 years of relevant experience in brand management and marketing in Digital Media/Content Industry

- Strong understanding of customer and market dynamics and requirements and their business sales.

Skills and Abilities Required :

- Ability to work both independently as a leader and as part of a team

- Rapid learner who thrives in a fast-paced environment

- Exceptional interpersonal skills -establish connects and working relationships across teams

- Experience with and an understanding of market research

- An ability to think strategically and come up with campaigns

- Creativity and an ability to produce innovative and original ideas

- Proven ability to develop brand and marketing strategies and communicate recommendations to team

- Data-driven thinking and an affinity for numbers

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.