Sales Head - Media/FMCG/FMCD/Online/Telecom

Job Responsibilities:

- Provide leadership and generate revenues for the Brand. Work closely with the team of Account Managers & Team Leads & regular monitoring of revenue target vs achievement on Radio & Digital platforms.

- Develop & Implement Sales Strategy for the segment depending on clients, season etc

- Enhance revenue through direct sales with respect to advertising/digital agencies and clients

- Sales & Collection target allocation to Team Leads & Account Managers as per AOP & regular productivity monitoring

- Ensuring achievement of AOP Revenue & Collection Targets as per plan though Team Leads & Account Managers

- Work closely with team focusing on expanding client funnel & drive NBD, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP), Dispersion, Effective Rate (ER) & RMS Growth

- Ensure timely closure of deals along with team. Focus critical/key clients, design strategy & help speedy closure

- Develop sales plans and goals by studying and understanding the station's market and approve sales promotion campaigns

- Review operational records and reports to project sales and determine profitability. Monitor and analyze sales and marketing activities against plan

- Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends

- Identify key strengths and weaknesses of the function, assesses value chains and then formulate the future plans for the business

- Ensure continuous training of TLs & AMs on Sales Tools, Product, Medium, Digital Elements etc

Drive Digital Sales:

- Understanding & effective usage of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc.

- Understanding Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc

- Understanding of selling influencers on social media & their relative costing

- Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)

- Effective monetization of all social/digital platforms

- Ensuring closures through digital marketing team for campaign execution