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Sales Development Manager - FMCG (4-7 yrs)
Position (Designation) : Sales Development Manager
Dept/Division : Sales.
Grade : Manager
Role Description
The role is part of the Leadership team comprising of the Divisional Head and Regional Sales Heads in each division. The incumbent would be responsible for the Go-to-Market strategy of the organization in the respective division and also be accountable for Distribution strategy formulation and deployment
Qualification / Experience (No. of years & type) /Age
- MBA (Sales & Marketing)
- 4-7 Yrs experience in FMCG sector
- At least 4 yrs experience managing revenues and growth as an ASM across up-country and metro locations
Basic Details of Role
- Manage and drive Sales development initiatives and focus on lead indicators in the Division
- Drive Distribution and Channel Development initiatives at the Division. Co-develops the Go to market strategy with HO
- Anchors Trade Marketing initiatives in the Division
- Accountable for demand generation initiatives in the division
Key Deliverables of the Role
- Sales Development initiatives - Leading indicators
- Distribution Parameters
- Channel Development Initiatives
- Sales IT agenda
- Micro Marketing initiatives
- New Product Launches - Distribution & Volume
- Training & Assessment needs of field-force
Key Competencies :
- Channel Understanding
- Networking & Negotiation Skills
- Business Focus
- Leadership
- Systems & Process Orientation
Reporting Relationships
- Division Head
Other key Interfaces
Internal :
- Trade Marketing Managers
- Area Sales Managers
- Regional Sales Head
- Supply Chain & Commercial
- IT
External :
- Vendors for demand generation initiatives
Career Prospects for the Incumbent :
Value proposition to the Candidate :
- Responsibility of driving non-volume agendas for the entire division and ownership pf lead indicators
- Responsibility of New Product Launches & associated budgeting, and assigned Promotions & Merchandising in the Division
- Responsible for overall Sales & Distribution Strategy
Possible Growth avenues for a Successful Incumbent :
- Movement as Trade Marketing Manager or Key Accounts Manager in the Sales team at Head Office
- Further movement as a Regional Sales Head (partner-level)
- Cross - SBU opportunities in Kaya and IBG
- Operations Manager (Kaya)
- Sales Manager (Dubai, KL, Egypt)
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