Role -
- Direct hands on performance marketing with planning, ideation, execution and management of Facebook, instagram, Google ads and platforms like Taboola, froggy ads etc. KPI : no of leads, lead cost, lead value.
- Retargetting and relationship management via media options like sms, fb ads, email etc.
- Plan, Execute and measure and improve social media campaigns and actions across all social media platforms . end to end.
- Ideate and implement strategies and tactics for initiatives bots, crm forms, website lead gen forms and other performance marketing tactics.
Skills -
Facebook Ads, Google Ads, GSC and GA (preferred), MS Excel skills, Photoshop, Creative writing, interest in hands-on creative development, strong analytical and decision making skills.
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