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27/02 Vibhor Mathur
HR Manager at Rusk Media

Views:190 Applications:63 Rec. Actions:Recruiter Actions:34

Rusk Media - Email Marketing & Communications Specialist (5-7 yrs)

Delhi NCR Job Code: 897112

Responsibilities

- Creating end to end campaign execution strategy, plan, design, process, QA & ROI reporting

- Working closely with the Marketing and Sales teams to build campaigns that drive demand generation

- Creating and building marketing email campaigns drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)

- Liaise with Planning team to develop and execute the marketing roadmap across all products

- Drawing up email campaign reporting to benchmark and measure success

- Create enhanced reports to support Product marketing teams measure the performance of high impact marketing campaigns

- Generate leads through email & direct contact campaigns, Qualify leads from marketing campaigns as sales opportunities as a secondary source

- Developing and delivering the communications strategy and materials, and partner with teams and communication agencies, to deliver proactive and positive communications campaigns with traditional and social platforms.

- Increasing the company visibility with impactful communications and by leveraging our partnerships. Responding, routing and escalating incoming media requests from across.

- Working alongside teams providing information for social media, newsletter and other periodical collateral.

- Researching, developing, content for social media, website, newsletters, videos, infographics, companys reports and further publications which might be created.

- Run communications throughout the organization.

Qualifications

- 5-7 years experience in communications. Minimum bachelors degree in Journalism, communication or similar.

- Experience in developing and executing high-profile communications initiatives and campaigns

- Experience in working with corporate, tech, lifestyle and business/marketing media and influencers and developing social campaigns to achieve communications goals.

- Extensive experience of developing communication campaigns and assets understanding what resonates with traditional and social media.

- Excellent communication, influencing and writing skills. From building creative plans, to articulating complex issues in an easy-to-digest manner.

- 1-1.5 years of experience of working on email marketing and marketing automation tool (Marketo, Eloqua, Silverpop, Pardot etc.)

- Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously

- Great analytical and logical ability. Should be familiar with reporting that a Marketing Automation tool has to offer and should be able to provide metrics/analysis around all campaigns

Women-friendly workplace:

Maternity and Paternity Benefits

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