RupiCard - Head of Growth - Growth/Performance Marketing - IIT/IIM/ISB

About the Company:

Rupicard is a VC funded early stage fintech startup. We are building a 'Credit Card for Bharat', targeting the next 200Mn Indians who do not have a credit card. Credit card is a highly aspirational product but restricted only to the affluent Indians, residing in metro cities, working with top MNCs, having a CIBIL score of 750+. We are disrupting this market by giving an assured credit card to this rejected and underserved population.

Responsibilites: We are looking for someone to be part of the founding team and lead our efforts on performance marketing.

Key responsibilities include:

- You will own the two most important growth metrics - customers acquired and CAC

- You will build and grow the acquisition funnels across all digital media, primarily google and facebook

- You will design campaign strategies and optimise on a day to day level to ensure the right volume and efficiency

- You will work with the design team for seamless handoff of creatives to support the performance marketing effort.

- You will work closely with the product team to iterate on the messaging and value props based on customer feedback

Skills Required:

- Deep experience on operating Facebook and Google ad tools

- Experience of driving growth for a fintech product, or an early stage product will be a plus

- Ability to understand and communicate with 'Bharat' users

- Graduate from IIT/IIM/ISB preferred