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08/01 Seema Khemappa Nayak
Recruiter at Rupeek

Views:305 Applications:76 Rec. Actions:Recruiter Actions:18

Rupeek - Display Marketing Specialist (4-10 yrs)

Bangalore Job Code: 880058

Role :

- Must have 5-8 years of experience handling digital marketing campaigns across Facebook and display networks at scale.

- B.tech from Tier 1 institutes preferred

- Pilot and scale lead generation across all digital display channels with a focus on Facebook marketing for new user acquisition

- Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA.

- Improving on lead qualification framework to enable process efficiency for lower funnel teams.

- Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging and creative formats.

- Research, assess and implement best and emerging industry practices.

Skills :

- Hands on experience in delivering measurable RoI and growth through performance marketing on Facebook, and other display channels

- Strong understand of A/B testing, audience targeting, bidding strategies on various platforms.

- Demonstrated experience in regional advertising, managing launches

- Experience in managing lead gen campaigns with an online-offline business model preferred.

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Understanding of analytics tools and attribution models best for channel.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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