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25/11 Jnanesh
Senior Recruiter at Rupeek Fintech

Views:2826 Applications:524 Rec. Actions:Recruiter Actions:66

Rupeek - General Manager/Head - Brand Marketing (4-8 yrs)

Bangalore Job Code: 768383

- Develop a deep consumer understanding through Qual/Quant research and champion customer's cause internally .

- Develop and grow all brand assets and communities: Social, Web and App.

- Managing Media planning/buying agencies and vendors for on-time, in-full, cost optimized campaign management.

- Owning the creative development process end to end with multiple agency partners and in-house design/content team.

- Developing tools, kits, content and collateral to create Customer Delight at every touch point in the consumer journey.

- Working closely with Growth Managers to ensure the tone of the brand is not compromised at any level .

- Conceptualizing Creative, Media and PR innovations to make Rupeek a lovable and path breaking brand .

Required Skills:

- Proven experience building a consumer internet brand for vernacular audiences apart from brand management stint(s) with TV heavy brands at top consumer companies.

- Consumer Research and Obsession.

- ROI orientation and grasp on numbers and analytics.

- Media agency management experience.

Women-friendly workplace:

Maternity and Paternity Benefits

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