Senior Recruiter at Rupeek Fintech
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Rupeek - General Manager/Head - Brand Marketing (4-8 yrs)
- Develop a deep consumer understanding through Qual/Quant research and champion customer's cause internally .
- Develop and grow all brand assets and communities: Social, Web and App.
- Managing Media planning/buying agencies and vendors for on-time, in-full, cost optimized campaign management.
- Owning the creative development process end to end with multiple agency partners and in-house design/content team.
- Developing tools, kits, content and collateral to create Customer Delight at every touch point in the consumer journey.
- Working closely with Growth Managers to ensure the tone of the brand is not compromised at any level .
- Conceptualizing Creative, Media and PR innovations to make Rupeek a lovable and path breaking brand .
- Proven experience building a consumer internet brand for vernacular audiences apart from brand management stint(s) with TV heavy brands at top consumer companies.
- Consumer Research and Obsession.
- ROI orientation and grasp on numbers and analytics.
- Media agency management experience.