Associate Director Consumer & Market Insights About Rupeek : Rupeek is India's fastest growing asset-backed digital lending platform. Rupeek is on a mission to solve credit needs of households and small and medium businesses in India. More than 90% of Indians don't have access to formal credit. Unsecured credit is expensive and has limited availability. On the contrary, 95% of Indian household net worth is in some form of assets. Rupeek's technology led platform enables customers to get credit against their assets making credit accessible to the masses in a fair and convenient manner. Rupeek started its journey with a focus on gold as an asset. Indian households have a unique relationship with gold holding over 25,000 tonnes. Only 5.5% of this gold is used to obtain formal credit due to friction involved in the process of getting credit and fear of losing gold. Rupeek solved this problem over the last 5 years by providing doorstep gold loans and transformed the way gold loans are disbursed in India. More than 1 lac customers who were earlier resistant to getting gold loans now use Rupeek's digital platform to avail credit. Gold loan category alone is estimated to be at 20B USD in annual disbursement. This is just a start and Rupeek intends to launch many more financial products spanning across multiple asset classes in near future. Founded in 2015 by Sumit Maniyar, Rupeek is present in over 25 cities in India and has touched over 1,00,000 customers. Headquartered in Bangalore, Rupeek's investors include Sequoia Capital, Accel Partners, Bertelsmann and GGV Capital. Role : - Be the voice of the consumer in the business - Put together systems and processes to ensure that consumer is at the heart of not just marketing, but there is consumer speak in a relevant way in other functions as well Put together frameworks for : - Regular and project specific consumer insights - Regular and project specific market insights - Institutionalise the manner in which we will have consumer understanding at different stages of : - Communication development - New product development - Market segmentation - Capability building within and outside marketing - Create a roster of relevant market research agencies, both qualitative and quantitative Skills /Persona : - Passionate about consumers - Willing to speak up - Not just a great market researcher, but someone who has the ability to connect the dots (with consumer and market understanding at the heart) to solve business problems - Ability to inspire the org through strong consumer understanding and the impact it can have on business Experience : - 10+ years of experience in market and consumer insights , with at least 2+ years leading the function - Have experience on all aspects of consumer and market insights, qualitative and quantitative, tactical and strategic

Bangalore

Rupeek - Associate Director - Consumer & Market Insights 

Rupeek - Associate Director - Consumer & Market Insights  ,Job Description for Rupeek - Associate Director - Consumer & Market Insights  in Rupeek in  Bangalore for (10-12) years of experience. Apply Now!

Job Description for Rupeek - Associate Director - Consumer & Market Insights  in Rupeek in  Bangalore for (10-12) years of experience. Apply Now!