RPSG Group - Ad Manager - Marketplace - Dr. Vaidya's

RPSG Group - Marketplace - Ad Manager - DR. Vaidya's

Role Purpose :

The purpose of this job is to take responsibility for the online sales of the brand marketplaces such as Amazon, Flipkart, Paytm, Nykaa, etc. End to end ownership of conceptualizing, executing and continually improving our advertising campaigns, utilizing Amazon's PPC and keyword bidding advertising platforms (SPA/HSA/PDA). You will develop advanced optimization content and partner with product teams to define the optimization strategy and plan for new feature releases. The successful candidate will have strong analytical skills to measure channel effectiveness and synthesize data into actionable changes

Role Deliverable :

a) Drive Amazon & other Marketplaces sales by various methods Managing listings and optimizing product visibility

b) Plan, execute, measure, optmize and analyze ad campaigns on e-commerce marketplaces to achieve desired targets

c) Working with SP, SB and SD ad campaigns on Amazon AMS; PLA and PCA ads on Flipkart

d) Planning offers/discounts, promotional/marketing strategies, ads and action insights from competition analysis to drive key business metrics (Conversion, Returns, Cancellations, Margins, Etc.) on marketplaces such as Amazon, Flipkarts, Pharmeasy, etc.

e) Responsible for planning & delivering monthly and yearly sales targets. An eagle eye on Spend vs Sales, must not hit the upper cap of ACoS

f) Should have handled a budget of approx. 50L per month.

g) Analyse various data points to deliver data-driven strategies to deliver top performance and achieve KPIs using weekly/monthly reports

h) Maintain and leverage relationship with channel partners to execute new initiatives and to ensure smooth day-to-day operations

i) To manage/optimize product listings and do detailed cataloging as required.

j) To use SEO to increase online presence and expand sales globally using digital tools/resources.

k) To use data analytics to promote listings and optimize keywords, search results.

l) Regular monitoring of competitor pricing, reviews, etc. as part of campaign performance analysis

m) Marketing analytics: making sure the performance is tracked; measuring and reporting ROI

n) Ability to work with available tools such as Amazon Pi and Helium10 (or similar tools)

Education, Experience & Skills :

- Degree level in Digital Marketing or any related field

- Required : Minimum of 2-3 years of experience in Amazon/Flipkart Marketplace operation Knowing the process of FBA process and inventory planning Experience leveraging, Amazon Seller Central and/or Amazon Marketing Services

- Experience in developing and overseeing marketplace sales

- Knowledge of ads-based marketing on eCommerce platforms is a must

- Proficient with Microsoft Word, Excel, PowerPoint, etc.

- Sound interpersonal skills and hands-on approach to problem solving

- Good verbal and written communication skills

- Knowledge of digital marketing channels such as PPC ,SEO, Social Media Display and affiliate marketing channels

About us :

RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand "Too Yumm" In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. The division also has forayed into traditional snacks and Ayurveda (Dr.Vaidya's). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.

Dr. Vaidya's is a new age Ayurvedic company that strives to bring the traditional, time-tested goodness of Ayurveda to 21st century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, their formulations and knowledge for Ayurvedic Products have been passed down from generation to generation through dedicated practice. Today, the company owns 100+ FDA approved, proprietary formulations for Ayurvedic medicine. Products sell through online (owned channel i.e. drvaidyas.com and third party channels i.e. Amazon, Nykaa, Netmeds, Medlife, Pharmeasy etc.) as well as >500 offline stores (including Noble Plus, Twenty Four Seven etc.).