jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
19/07 Payal Guha Thakurta
Manager - Talent Acquisition at Guiltfree Industries Ltd

Views:797 Applications:115 Rec. Actions:Recruiter Actions:11

RP-Sanjiv Goenka Group - Manager - Go To Market - Personal Care Division (4-5 yrs)

Kolkata Job Code: 1127762

Go-To-Market Manager (Personal Care Category)


Must have :


- 4-5 years of managerial experience in FMCG sales / sales development / sales automation

- Must have led or implemented new sales automation practices like DMS, SFA, gamification in at least one previous role.

Job Responsibility :

1 At Operational Level :

- Lead all GTM and Coverage initiatives pan India and come up with best practices for last line reach

- Leading Promoter and On-shop activities

- Design effective and efficient incentive schemes for Salesmen and Field force

- FPR for smooth management all Sales IT components like Sales Information Portal, DMS System, Mobility Solutions, Assets' Management & Analytics Tool

- Analyze productivity metrics like ECO, Bill Cut, Lines & Man-days and drive for daily efficiency

- Tab on budget of incentives and spends

- Best in class visibility execution for Personal Care

- Training of Salesmen, Merchandisers and Promoters

2. At Customer Level :

- Work with cross-functional teams like Supply Chain and Commercial to improve customer service levels by implementing and ensuring smooth functioning of tools like CRS, E-Claims

- Work closely with Region team (ASM/SE)to improve daily productivity metrics

- Interact with Region heads, marketing and Trade Marketing for right support through incentives to drive priorities

- Support Sales Excellence Lead in partner on-boarding for and through IT platforms like DMS

- Develop & deploy tools to augment connect with key customers/stores across institutional, MT and GT businesses

3 At Finance Level :

- Custodian of incentive budget

- Responsible for delivering Sales IT objectives within the stipulated budgets

- Scout industry for best practices in Sales Automation to improve organization ROI through deployment of IT tools like AI enabled sales bot, visual merchandising audits etc.

- Sales IT vendor management - negotiating for development, support and maintenance operations

4 At People Level :

- Work with DSM, SE & ASMs and identify critical areas for improvement

- Identify the right communication/ information dispensation tools for training & coaching internal & extended sales team

- Liaison with Sales & Marketing teams to understand requirements of business & in turn ensure delivery of analytical support

- Develop IT tools for enabling feet on street using understanding developed through market working and other interactions with sales personnel across channels & geographies

5 At Strategic Level :

- Prepare the technology roadmap for GIL sales system to succeed in a competitive and complex multi category environment

- Identifies and implements solutions to ascertain penetration/coverage gaps using internal / external data like GOI Census, other macro-economic data in the public space

- Supports trade marketing team in developing intel basis POS and transaction data from MT & E-Com customers for JBP and revenue growth

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.