About RP-Sanjiv Goenka Group :





The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 31+ companies and 45,000+ employees.

The flagship companies include :

- CESC Limited - A Fully Integrated Private Power Utility

- Spencer's Retail - India's second largest food based retailer

- Firstsource Solutions - India's Top 3 pure play BPO player

- Saregama India - the biggest collection of Indian music

- Phillips Carbon Black - India's 2nd largest carbon black manufacturer

- Harrisons Malyalam - One of the largest plantation businesses in India

About Dr. Vaidya's :

We are a leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being. We are looking out for a GTM Lead to play crucial role in shaping & executing our Go-to-Market strategy. This role involves working closely with cross-functional teams, including product development, marketing, sales & customer support that our products are launched successfully & achieve market penetration & revenue goals.

Role and Responsibilities:

Develop Go-To-Market Strategy:

- Collaborate with product teams to understand product features, benefits, and target audience.

- Conduct market research to identify customer needs, competitive landscape, and market trends.

- Define and refine the GTM strategy based on the gathered insights.

Cross-Functional Collaboration:

- Work closely with product managers, sales teams, marketing teams, and customer support to align goals and messaging.

- Facilitate communication and ensure all teams are on the same page regarding product launches and campaigns.

Product Launch Management:

- Lead and project manage product launches, ensuring all necessary resources and assets are available.

- Develop and execute launch plans, including messaging, positioning, pricing, and distribution channels.

Market Messaging and Positioning:

- Craft compelling messaging and positioning statements that resonate with the target audience.

- Ensure consistent messaging across all marketing collateral, sales materials, and communication channels.

Performance Analysis and Optimization:

- Track and analyze key performance indicators (KPIs) to assess the effectiveness of GTM strategies

- Identify areas for improvement and implement optimizations to enhance GTM efforts.

Education & Relevant Experience:

- 4+ years of experience in Product Marketing, GTM Strategy or related roles.

- MBA from Tier 1/2 Institutes

- Should have experience in D2C / Ecom brands

- Strong analytical skills & ability to interpret market data & trends.