Royal Orchid & Regenta Hotels - Vice President - Sales & Marketing

Job Description for Vice President - Sales & Marketing

Title: Vice President-Sales & Marketing

Reports to: CMD

Job Description:

- The VP Sales & Marketing will have primary responsibility of developing top line revenue for all Mayfair Hotels & Resorts properties through the various market segments.

- Primary responsibility includes developing strategic plans to generate demand and deploying resources accordingly.

- Responsible for cultivating relationships in primary, secondary and tertiary markets alongside portfolio sales team, visitors bureaus, OTA market managers, industry leaders, community leaders and business leaders.

- Serves as the face of Retail & other segments for the brand within primary market. Frequent engagement with B2B and B2C community, support of GDS and other booking channels for each property.

- Responsible for ensuring market competitiveness. Must be able to provide market intelligence as it relates to the Retail & travel market and its impact on local and regional business opportunity. Makes recommendations on pricing, channel and marketing strategy.

- Provides leadership and support for all sales related activities, sales presentations, product training, tradeshows and seminar participation. Responsible and accountable for top line revenue with sensitivity to the bottom-line results.

Brand Management :

- Working with the marketing team , public relations teams, and source market agencies to further developing brand awareness and consideration for each resort.

Revenue Generation :

- Collaborates with revenue management and sales teams to drive revenue for profit centers. Leads efforts to cultivate business relationships, participates with closing business, sources new leads.

- Participation and accountability for effective pricing strategies, understanding drivers by season, economy, market segmentation, brand deliverables and customer satisfaction, ensures demand forecasting and sound revenue practices are in place to maximize yield; identifies ways to grow occupancy, RevPAR, and market share by researching and staying aware of competitor strategies.

Market Strategy :

- Stays current with industry trends across source markets, aware of competitor offerings and develops new offerings that lend to a favorable bias for each property and translates into customer experiences and profitable enterprises.

- Develops property business and marketing plans with marketing leadership to support the property.

- Creates buy in by all stake holders to deliver.

Strategy Execution :

- Owns the Retail & other segments and revenue plans.

- Translates these plans into executable actions for leadership and associate support and execution.

- Driving customer, associate satisfaction, profitability and market share.

- Ensuring these plans and all actions support each unique brand.

- Capable of accessing team strengths and opportunities for development to ensure success of these plans.

- Encourage team suggestions, creative thought and ideas to refine and enhance the results of these plans.

Human Resources :

- Participates in a cohesive team capable of collaboration and autonomy.

- Empower brand sellers to execute to the sales & marketing plans in accordance with each brand and Mayfair culture.

- Encourage team feedback, hold the team accountable, foster independence and autonomy.

- Create learning opportunities for staff to immerse them in customer service techniques in support of culture and brand.

Financial Analysis:

- Working with the Mayfair financial team, developing intelligence on market share and operating the sales department within determined expense tolerance.

Owner/stakeholder Relations:

- Builds loyalty for the owned & management company through proactive communication.

- Communicating strategic plans, executing the plans and communicating the results of the plans.

- Effective delivery of strategic plans and detailed weekly reports and keeps stakeholders informed on emerging initiatives, Customer and community Engagement

- Leads by example with high visibility with guests, third party agents and local clientele. Leads and supports site inspections and public relations opportunities. Works closely with Aqua-Aston public relations to optimize PR opportunities through community involvement.

Sales Management :

- Develop and execute lead programs (CRS)

- Leader of revenue and demand generation.

- Knowledge of hotels competitive set and recommends sales/pricing strategies and service/product improvements to stay competitive.

- Development of all markets and sources of business to ensure demand generation and revenue capture for profit centers.

- Creates and deploys marketing and promotions supporting each property with the support of the VP of Operations and GM.

- Tracks production of each to make strategic recommendations on future initiatives.

- Responsible for appropriate identification of key markets and supporting deployment and travel schedule strategies.

- Continually assess the strengths/challenges of each area of discipline maximizing the use of available resources.

- Provides training to better leverage sales team globally.

- Establishes a sense of urgency with the team to understand achieve the needs of the company.

- Ability to work collaboratively with colleagues and staff to create a result(s) driven, team- oriented environment.

- Responsible for creating appropriate Power Point Presentations and sharing with the team and ownership groups.

- Able to manage departmental expenses to meet financial objectives.

- Able to prepare a business plan and strategy and deploy effectively with scheduled measurement and communication of results.

- Handles special projects and other duties as assigned in a timely manner.

Reports :

Provide the following reports as scheduled :

- Sales Team Call Reports showing action item and items completed (to be provided weekly).

- Sales Team Trip Reports (no later than 10 days after returning from a trip).

- Sales Team Expense Reports with itemized receipts (due no later than the 5 days after the close of the month).

- Monthly Reports for Revenue centers: Room, Catering/Banquet, Group, Business transient

- Design and preparation of statistical reports and presentations as needed.

Other :

- Regular attendance in conformance with the standards, which may be established by Mayfair Hotels & Resorts from time to time, is essential to the successful performance of this position.

- Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect business needs of the hotel.

Personal Effectiveness :

- Projects and assignments are completed thoroughly, professionally, and with care.

- Adjusts to high-pressure conditions and is open to change.

- Assumes responsibility for personal growth and development.

- Always conducts him\herself (acts and dresses) professionally; sets standard for all associates.

Communication :

- Expresses ideas and conveys information clearly, effectively, and professionally.

- Actively listens to others. Works to resolve disagreements and is respectful of peers and co-workers.

- Conveys company information, decision, or problems to appropriate parties on a timely basis.