1. Marketing Strategy - Formulate and articulate Communication/Marketing strategy in line with organizational vision - Develop a detailed Marketing Plan and budget with list of key initiatives to be undertaken 2. Brand building and Corporate Communication - Build an enduring, differentiated and sustainable brand for the organisation(projects and other initiative) through consistency in communication to all external stakeholders - Draft and periodically update the brand manual and communicate to all partner agencies - Ensure that the brand and visual identity is maintained across - Ensure organisation gets all-inclusive positive media coverage through corporate articles, press notes and forum discussions - Focus on conceptualisation and implementation of unique brand properties through involvement of all stakeholders - Take complete responsibility of developing and implementing the digital strategy of the organisation 3. Marketing Campaigns and Initiatives - Finalise approach and theme for marketing campaigns include targets for lead generation and bookings in collaboration with Sales team and other stakeholders - Design the brief for marketing initiatives and project launches including campaign objectives and value proposition - Detail the channel and media strategy; brief team and partner agencies accordingly. - Work closely with partner agencies on a continuous basis to ensure that ideation and execution is as per the brief and deadlines including marketing collaterals - Work with Sales team to maximise sources for lead generation including customer referrals - Review effectiveness of marketing initiatives vs targeted outcomes along with Sales team and fine tune campaign implementation accordingly 4. Market &amp; Consumer Research - Scan the environment on a continuous basis for new developments in the real estate sector. Keep abreast of competitors- image and media initiatives periodically - Provide inputs to Sales and design team regarding industry trends, market opportunities, project wise competition etc. - Drive consumer research through quantitative and qualitative methodologies for better understanding of target customer and customer feedback - Work closely with Sales and Facilities management team to create a positive customer perception 5. Managerial responsibilities :&nbsp; - Proactively establish and maintain MIS and records for the department - Guide and mentor the team (10-12 team members) through periodic monitoring of performance - Drive selection of advertising, PR and other agencies based on pre-defined criteria and reference checks Position Requirements: - Comprehensive knowledge of marketing, communication and brand development - Proficiency in digital marketing - Excellent written and verbal communication skills - Creative and out of the box thinking - Proactive and should take initiative - Attention to detail and quality orientation - Good planning, organizational and decision-making skills - Adept at dealing with multiple stakeholders

Pune

Rohan Builders - Head - Marketing  

Rohan Builders - Head - Marketing   ,Job Description for Rohan Builders - Head - Marketing   in Rohan Builders in  Pune for (12-20) years of experience. Apply Now!

Job Description for Rohan Builders - Head - Marketing   in Rohan Builders in  Pune for (12-20) years of experience. Apply Now!