Role : Content Writer

Location : Noida

Role :

We are looking for a Content Marketer for the Innovation & Growth team at RocSearch. The role holder will be responsible for developing and managing pipeline of content required for marketing campaigns, including white papers, digital infographics, visual content, etc. The other members of the Innovation & Growth team will be responsible for lead generation, client servicing, digital marketing, tele marketing and graphic design.

Role and Responsibilities :

- Design, plan and execute a content marketing strategy with the intent to generate leads through thought leadership and brand building

- Manage strategy and planning for all digital campaigns

- Develop content for the web, print, events, email and social media

- Own the production and editorial calendar for the marketing team

- Develop ideas for customer marketing programs, partnering with ops team, to turn existing customers into lead generators

- Provide the campaign, graphic design and ops teams with clear timelines and coordination

- Collaborate closely with client services team to drive a consistent marketing communications strategy

- Measure the effectiveness of our content, continually testing and iterating to improve

- Maximize channels of content distribution across social, partners, and media working with other team members

- Support our external PR activities, liaising with the right target contacts in the media both online and offline

Candidate profile :

- Graduate / postgraduate degree in marketing, journalism

- 5 - 10 years of experience in content marketing roles

- Excellent written and verbal communication skills

- Proficiency with MS-Office: Excel, Word and PowerPoint

- Proficiency with Google Analytics, social media analytics

- Editorial mindset with an ability to predict audience preferences

- Proficiency with social media platforms

- An understanding of Research and Advisory sector would be preferred

About RocSearch :

For over 21 years, RocSearch has been a pioneer in empowering our clients to overcome challenges and realize their goals. Our strength is delivering research and advisory solutions through managed and dedicated teams that produce the expert intelligence our clients require to gain a true competitive advantage. We draw on proven expertise to deliver consistent value across all types of business requirements: ranging from digitisation and analysis of business, financial, or customer data to the provision of - act-on- insights for the most challenging business problems.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.