Job Description for Market Research Analyst

- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

- Understand business objectives and design surveys to discover prospective customers' preferences

- Compile and analyse statistical data using modern and traditional methods to collect it

- Perform valid and reliable market research SWOT analysis

- Interpret data, formulate reports and make recommendations

- Use online market research and catalogue findings to databases

- Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation

- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

- Remain fully informed on market trends, other parties researches and implement best practices

Requirements and skills :

- Proven Market Research Analysis experience

- Ability to interpret large amounts of data and to multi-task

- Strong communication and presentation skills

- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

- Search engines, web analytics and business research tools acumen

- Familiarity with CRM programs

- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

- Working knowledge of data warehousing, modelling and mining

- Strong analytical and critical thinking

- Degree in Statistics, Marketing, Management or related field