Ridhira Group - Product Manager

Job Title: Business Strategy Lead Product Launch (Retail Background)

Location: Ridhira Living Pvt Ltd, Nanakaramguda, Hyderabad

Department: Strategy & Growth

Working Days: Monday to Saturday (9.30 Am to 6.30 Pm)

Job Overview:

Ridhira Living Pvt Ltd is seeking a highly strategic and execution-focused Business Strategy Lead to drive the ideation, planning, and successful launch of new consumer-focused products and services within the wellness, hospitality, and lifestyle space.

The ideal candidate must have a proven track record of launching and scaling multiple FMCG or retail products, with strong capabilities in product-market fit analysis, go-to-market strategy, cross-functional leadership, and growth initiatives.

Key Responsibilities:

Product Strategy & Planning

- Lead the development and execution of business strategies for launching new products and services aligned with Ridhiras vision and customer experience goals.

- Conduct market research, consumer behavior analysis, and competitive benchmarking to identify product opportunities in wellness, lifestyle, hospitality, and related verticals.

- Define business models, pricing strategy, brand positioning, and unique selling propositions (USPs) for each product.

Product Launch & Go-to-Market (GTM) Execution

- Create robust GTM strategies for each new productcovering branding, channel strategy, distribution, sales enablement, and marketing.

- Work with cross-functional teams including marketing, operations, sales, design, and finance to drive timely and successful product launches.

- Set KPIs and performance metrics to evaluate product launch success and scalability.

Innovation & Portfolio Management

- Continuously evaluate trends in FMCG/retail and wellness sectors to bring innovative product ideas to the table.

- Manage the full lifecycle of launched products including customer feedback loops, versioning, and relaunches.

- Work with procurement and R&D (if applicable) to define product specs, packaging, and cost structures.

Cross-Functional Leadership

- Collaborate with senior leadership and department heads to align product strategies with business objectives.

- Lead cross-departmental task forces for critical launch initiatives.

- Mentor and guide junior team members and analysts within the strategy team.

Business Analysis & Strategic Partnerships

- Develop business cases, financial models, forecasts, and ROI projections for new launches.

- Identify and manage external partnerships, vendor relationships, or potential JV opportunities that enhance product success.

Key Requirements:

Experience: Minimum 815 years of experience in strategy, product launch, or category management roles in FMCG, retail, or lifestyle brands.

Track Record: Demonstrated success in launching multiple consumer products (personal care, food & beverages, wellness products, home/lifestyle goods, etc.

Education: MBA from a reputed institute preferred; specialization in Marketing, Strategy, or Business Management.

Skills:

- Strong commercial acumen and entrepreneurial mindset.

- Ability to manage ambiguity, take ownership, and drive outcomes.

- Excellent analytical, communication, and stakeholder management skills.

- Deep understanding of consumer behavior, branding, and pricing strategies.

Preferred Background:

- Candidates from companies like Unilever, Nestlé, Marico, ITC, P&G, LOréal, Tata Consumer Products, or D2C retail startups.

- Exposure to both traditional and digital GTM models (retail, e-commerce, modern trade).

- Interest or prior experience in wellness, health, or lifestyle sectors is a plus.

Why Join Ridhira Living?

Ridhira Living is redefining the future of wellness and luxury living in India.

As part of our visionary team, you will help build products and experiences that create meaningful impact across hospitality, health, and holistic living ecosystems.