Reward360 - Executive - Digital Marketing

Reward360 Global Services Pvt Ltd is India's premier Customer Engagement Solutions Company. Headquartered in Bangalore with an office in Dubai and Singapore, our - Global- loyalty solution has been built after years of deep understanding of consumers, the nuances of the loyalty diaspora, the onset of big data, and most important the simplicity that needs to be delivered across any loyalty program.

Our Technology, Marketing, Alliances, Business, Product, and Operations teams work in collaboration to create and deliver the most successful loyalty programs in India today. With over 2000+ retail alliances in India and access to over 10 million rewards globally, gives us the edge to be one of the most exciting and growing loyalty companies in Asia.

What you'll do:

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Work on R360 account and also R360 clients account on a defined scope

- Designs, builds, and maintains R360 social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies.

- Provides thought leadership and perspective for adoption where appropriate

What you'll need:

- Bachelor's or master's degree in marketing or Digital course

- 3 - 4 years of proven working experience in digital marketing, particularly with b2b & b2c segments.

- Creating and maintaining client relationships - R360 and clients of R360

- Self-motivated yet customer-focused

- Proficient in marketing research and statistical analysis, budget proposals and ROI measuring metrics

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media and/ display advertising campaigns for reputable brands

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics ) or any other relevant tools, working knowledge of ad serving tools

- Experience in setting up and optimizing PPC campaigns on all major search engines

- Experience in handling adnetwork agencies