Marketing Manager in Retention Team plays a critical role in retaining our existing and most loyal customers through an array of initiatives that include - - Formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Design, Product, Analytics and CS teams. - Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle. - Running A/B tests and data driven experiments to strive for continuous improvement in campaign metrics. - Effectively utilizing all digital channels like FB, push notifications, SMS & emails etc. to target users with relevant and personalized communication. - Owning growth initiative and driving customer loyalty through interventions in the loyalty framework - Improving user engagement through innovative product features with direct impact on LTVs - Optimizing user journey though guided navigation and merchandise planning on ONO media zones. Qualifications: - MBA in Marketing from a Tier 1 college. - 2-4 years of experience in marketing (preferably online) - Should have experience with user retention projects and/or handling premium customers in digital space. - Ability to work with data and uncover insights into consumer mindset. - Out of the box thinker and innovator. - Excellent communication (oral and written)

Bangalore

Mumbai

Retention Marketing Role - CRM 

Retention Marketing Role - CRM  ,Job Description for Retention Marketing Role - CRM  in Zyoin in  Bangalore Mumbai for (2-5) years of experience. Apply Now!

Job Description for Retention Marketing Role - CRM  in Zyoin in  Bangalore Mumbai for (2-5) years of experience. Apply Now!