Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
23/09 Ashutosh Panda
HR Consultant at ManpowerGroup

Views:456 Applications:123 Rec. Actions:Recruiter Actions:19

Retention Marketing Manager - Internet/Online (3-6 yrs)

Bangalore Job Code: 850580

Marketing Execution :

- Understand revenue and retention strategy

- Analyze funnel data and understand the player movement on the app and web

- Support in preparing and executing monthly marketing calendar for various campaigns.

- Work with internal team to manage retention campaigns and hit monthly retention and revenue targets.

- Complete ownership of all outbound marketing communication across all channels including email, SMS, push and in-app communication

- Perform extensive campaign analysis daily, weekly, monthly to continuously improve communication and come up with different campaigns

1. Perform creative analysis

2. Funnel analysis

3 Take Full ownership for execution of various campaigns on revenue and retention.

4. Work with creative designers / web designers to ensure timely execution of campaigns.

5. Manage and own project timelines, creative quality, and content effectiveness.

6. Work with internal teams to co-ordinate the campaign content, creative delivery.

7. Create/Work within the reporting framework to analyze effectiveness of all campaigns.

8. Engage in data analysis to improve and refine campaign performance.

Requirements :

- B-Tech + MBA Marketing from a reputed college

- Excellent academic record, strong logical and analytical skills.

- 3-6 years of experience in retention marketing

- Excellent communication and analytical skills.

Desirable - Experience in real money gaming space

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.