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Senior Talent Acquisition Expert at Olivegreen Consulting LLP
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Retention Marketing Manager - BFSI/FinTech (4-6 yrs)
Retention Marketing Manager - Fintech
- As a Retention Manager, you will ideate, build and execute end-to-end campaigns which will be circulated through various marketing channels.
- You will be responsible for planning and executing the campaign calendar.
What You'll Do :
- Build strategies to drive customer engagement and growth across acquisition, transaction activation and retention through multi-channel integrated campaigns across Email, SMS, WhatsApp, Web personalization, etc.
- Apply demographical, behavioral and transactional attributes to identify customer cohorts/segments
- Design and run A/B & multivariate testing and audit customer communications to create effective customer journeys
- Collect customer feedback, track performance and optimize design/targeting to improve the campaign effectiveness
- Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results
- Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns
- Keep a track of competitors, industry trends, best practices and technologies to react to new insights and behavior shifts
- Track and analyze campaigns for key metrics
- Regular reporting on progress against goals and relevant business metrics and consumer insights.
- Coordinate with different functions including product, technology, BD, compliance, etc.
Your Superpowers: 4+ years of relevant professional experience, especially in BFSI and the investment domain
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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