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Retention Marketing Manager - Beauty/Wellness/FMCG Startup (0-4 yrs)
Retention Marketing Manager - Early Age Beauty/Wellness/FMCG Startup
- Strategize and drive customer lifecycle retention campaigns to acquire new leads, generate customer conversion, drive repeat purchases, and increase lifetime value of customers.
- Build cross-channel communication strategies across channels, including email, SMS, referral, loyalty and push channels.
- Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
- Execute day to day operations of all upcoming and scheduled retention campaigns.
- Improve CRM program performance and conversion rates through A/B testing and rapid innovation.
- Identify, analyse segment and build specific customer cohorts and strategies to increase purchase frequency, drive cross-category purchases and strengthen ROI. Measure and analyze health of various customer cohorts over time.
- Build Nyumi's referral and loyalty program to support new customer acquisition and retention.
- Track, measure & analyze campaign performance to drive consumer insights and optimize campaigns
- Partner with cross-functional teams including design, brand and product to continuously evolve retention strategy
- Leverage approved creative content to create newsletters using HTM and inline CSS
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