Retention Manager - Internet/Online

- The person would be responsible for end to end customer re-activation & retention campaigns

- Create monthly strategies for the growth of revenue from existing users of the platform

- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)

- Create, implement and optimize daily/weekly/monthly campaigns (retention and reactivation - both automated and not automated), tailoring communication to different customer segments identified through CRM tool and data warehouse

- Should be able to handle CRM tools, execute, measure & analyse campaign metrics.

- In-depth analysis of campaigns.

- New campaign ideas, product features & implementation

Requirements - retention campaigns