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Senior Talent Acquisition at MNR Solutions Pvt Ltd
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Retention Manager - FinTech (7-12 yrs)
Urgently Hiring For Retention Manager- Fintech Financial Service Provider-Gurugram
Exp- 5 Plus Years
Location- Flexible Or Gurugram
Job Responsibilities:
1- Build strategies to drive customer engagement and growth across acquisition, transaction activation and retention through multi-channel integrated campaigns across Email, SMS, WhatsApp, Web personalization, etc
2 - Apply demographical, behavioural and transactional attributes to identify customer cohorts/segments .
3 - Design and run A/B & multivariate testing and audit customer communications to create effective customer journeys.
4 - Collect customer feedback, track performance and optimize design/targeting to improve the campaign effectiveness.
5 - Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results .
6 - Use statistical analysis, past campaign behavioural response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns. Keep a track of competitors, industry trends, best practices and technologies to react to new insights and behaviour shifts .
7 - Track and analyse campaigns for key metrics. Regular reporting on progress against goals and relevant business metrics and consumer insights.
8 - Coordinate with different functions including product, technology, BD, compliance, etc.
Note- 4+ years of relevant professional experience, especially in BFSI and the investment domain Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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