Retention Manager - B2C FinTech Product

What We Can Offer You :

- Young and fast-growing company with a healthy work-life balance

- Great culture based on the following core values

- Courage

- Transparency

- Ownership

- Commitment

- Celebration

- Lean structure and no micromanaging. You get to own your work

- The company just turned one so you get a seat on a rocket ship that's just taking off!

- High focus on Learning & Development and monetary support for relevant up-skilling

- Competitive compensation

Job Overview :

As a retention manager, you will ideate, build and execute end-to-end campaigns for Grip Invest which will be circulated through various marketing channels. You will be responsible for planning and executing the campaign calendar.

What You'll Do :

- Build strategies to drive customer engagement and growth across acquisition, transaction activation and retention through multi-channel integrated campaigns across Email, SMS, WhatsApp, Web personalization, etc

- Apply demographical, behavioural and transactional attributes to identify customer cohorts/segments

- Design and run A/B & multivariate testing and audit customer communications to create effective customer journeys

- Collect customer feedback, track performance and optimize design/targeting to improve the campaign effectiveness

- Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results

- Use statistical analysis, past campaign behavioural response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns

- Keep a track of competitors, industry trends, best practices and technologies to react to new insights and behaviour shifts

- Track and analyse campaigns for key metrics

- Regular reporting on progress against goals and relevant business metrics and consumer insights.

- Coordinate with different functions including product, technology, BD, compliance, etc.

Your Superpowers :

- 4+ years of relevant professional experience, especially in BFSI and the investment domain

- Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management

- Proficiency in Marketing Automation Technology (MoEngage, Amplitude, Netcore, Marketo, Adobe Campaign, etc. or similar)

- Experience using analytical and database tools (Advanced Excel, Adobe Analytics, Google Analytics, etc. or similar)

- Strong visual communications skills, including the ability to communicate complex concepts and data in simplified visual format

- Technically proficient with the ability to troubleshoot and learn new practices and tools

Added Advantages

- Interest/experience in finance and investments

- Strong analytical and quantitative skills

- Good verbal and written communication skills

- Hands-on experience with MS Office

- Sense of humor! (Who doesn't love some good jokes? We have a database for that too!)

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