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12/10 Swati
Consultant at Gi Group

Views:451 Applications:90 Rec. Actions:Recruiter Actions:54

Retail Analytics Role - MMM - Banking (5-17 yrs)

Gurgaon/Gurugram/Ahmedabad/Bangalore/Gujarat Job Code: 1167038

We have fresh requirement with Banking client for Multiple locations

Job Description:

- Own the development of MMM models and its deployment through state of the art tools

- Ability to improvise MMM models basis the clients need

- Identify latest market trends in Marketing Measurement and create internal frameworks

- Partner with Engagement teams to develop MMM product as customer zero, and be able to scale MMM capabilities

- Explore how all measurement frameworks complement and integrate with one another

Location: Gurgaon or Ahmedabad

Key Requirements

- Experience in building and deploying MMM solutions

- Experience in building MMM models from the scratch

- Good understanding of various MMM models methodology like Linear Regression, Hierarchical models etc.

- Good understanding of Marketing measurement frameworks

- Expert level understanding of Statistics and Machine Learning

- Experience of building MMM models for industries like Retail, Ecommerce and CPG is a big plus

Women-friendly workplace:

Maternity and Paternity Benefits

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