Description:

About Us:

We're a fast-growing fintech company transforming personal lending in India through our mobile-first platform.

Operating entirely digital with no physical branches, we use technology to deliver seamless loan experiences to millions of customers nationwide.

The Opportunity:

We're looking for a Senior Product Manager Growth to own and scale our customer acquisition engine.

You'll drive top-of-funnel growth through strategic partnerships and data-driven performance marketing, directly impacting our loan origination volumes and business growth.

This is a high-impact Individual Contributor role for someone who thrives at the intersection of fintech partnerships, mobile growth, and performance analytics.

What You'll Own:

Partnership-Led Growth:

- Design and execute partnership strategies across embedded lending and aggregator channels to expand loan distribution.

- Build embedded lending integrations with e-commerce, travel, healthcare, EdTech, and lifestyle platforms for point-of-sale financing.

- Manage aggregator partnerships with fintech marketplaces and comparison platforms to drive qualified lead flow.

- Own the full partnership lifecycle: identification, commercial negotiations, technical integration, launch, and ongoing optimization.

- Develop API-first lending products and white-label solutions for seamless partner integrations.

- Track and optimize partnership performance across volume, CAC, conversion rates, and credit quality metrics.

Mobile Attribution & Marketing Analytics:

- Implement and leverage AppsFlyer for comprehensive mobile attribution:

- Multi-touch attribution across paid and organic channels.

- Deep linking optimization to reduce application drop-offs.

- Campaign performance tracking (Google App Campaigns, Facebook, affiliate networks).

- Fraud detection and install validation.

- Custom event tracking for loan journey milestones.

- Collaborate with marketing teams to optimize channel mix, creative performance, and bidding strategies.

- Build ROI dashboards tracking partner-wise and channel-wise performance, payback periods, and portfolio quality.

Acquisition & Conversion Optimization:

- Drive aggressive user acquisition through new partnership channels and paid marketing optimization.

- Improve lead quality and reduce CAC while maintaining growth velocity.

- Optimize onboarding funnels from app install/partner referral to loan application.

- Experiment continuously with landing pages, lead capture flows, and engagement strategies.

- Balance growth with credit quality in collaboration with risk teams.

Data & Analytics:

- Define and monitor growth KPIs: new user acquisition, CAC by channel/partner, application rates, conversion metrics, disbursement contribution.

- Conduct cohort analysis to understand partnership quality and long-term user value.

- Run A/B tests on campaigns, landing experiences, and partnership offers.

- Build performance frameworks for partnerships and marketing channels.

What We're Looking For:

Must-Have:

- 7+ years of product management experience, with at least 5 years in growth, partnerships, or acquisition roles.

- Strong fintech background, preferably in lending or consumer finance.

- Proven track record of building and scaling partnership channels.

- Deep expertise in mobile attribution (AppsFlyer, Adjust, or similar platforms).