As a Research Analyst II, you will be responsible for primary research (quantitative survey) and doing some secondary research projects. Exposure to help uncover market/survey information and translate it into actionable insights that can influence key decisions on the brand.

- Work on an end-to-end quantitative survey from questionnaire/ discussion guide preparation, survey link set up, analysis & reporting, along with complete project management (vendor management, sample monitoring, etc.)

- Conduct survey on various topics - Message/concept/value prop testing, Usage, and attitude, Segmentation, Brand tracker, Customer decision journey, etc.

- Apply research methodologies like Monadic/Sequential Monadic, MaxDiff, NPS, Statistical significance testing, etc.

- Use survey designing/programming tools like Qualtrics, Survey Monkey, and cross tab creation tools like SPSS, Wincross, Display R, etc.

- Provide ongoing intel to power the agency team with information that can impress clients and drive stronger relationships

- Build an in-depth understanding knowledge bank on assigned categories

As part of secondary research:

- Should pick up usage of secondary data tools - MRI, GWI, Kantar Retail - to supplement the data forward narrative

- Use free & paid subscriptions available- Gartner, Forrester, Mintel, Comperemedia, Contagious, Statista, eMarketer, and many more

- Proactively suggest new research resources and vendors strengthen research offering and impact

- Collaborate with Senior/Lead research analysts and other teams on key projects providing customized solutions

- Work closely with multiple stakeholders in the US

- Help the team strategize across key clients

- Help with prospective client RFP's to address requests pertaining to research

What you'll need:

- MBA + a good academic record

- 2-4 years of experience in Primary research (Quantitative research) and Secondary research

- Keen interest in marketing/communication problem-solving, with good attention to detail & nuance

- Self-starter. Resourceful and rigorous in digging out information from all available resources and beyond

- Good storytelling, report writing skills, and presentation skills

- Good articulation, command over language, ability to connect dots and deliver actionable insights

- Global exposure would be a definite plus as the agency operates in many different markets; prior experience of working with the US market would be a plus

- Strong communication skills - written and verbal & good presentation skills

- High energy, team player, positive attitude

- Demonstrate effective time management and organization skills

- Growth & Learning mindset

- Ability to collaborate within & across teams

- Exposure to Qualitative research would be a plus

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