The Vertical Campaign Manager owns strategies for outbound Vertical marketing campaigns building efforts. In this role, you will be responsible for conducting industries research and will be owning the smooth flow of leads. This position reports directly to the Director Demand Generation and requires extensive collaboration with Product Marketing, Content marketing, and key stakeholders.

This person will be collaborating closely with counterparts in our Silicon Valley, USA office including our Senior Executive Team.

Eligibility :

- 10+ years of experience in marketing roles focused on outbound B2B, SaaS online campaign designing and execution.

- Experience of working in global market (NA/ EMEA/ and or ANZ)

- Preference for working in a collaborative, cross-team, cross-cultural environment

- Bachelor's degree in marketing or a related field; MBA is a plus.

Roles and responsibilities :

- Work closely with Product Marketing team for in depth market research and create demand generation action plans closely

- Detail and in-depth market research, competitive analysis, quantitative analysis on savings, ROI, price determination, understanding of the industry needs and persona's involved

- Design, develop and execute strategies for new lead generation through campaign programs

- Improve the efficiency and effectiveness of our marketing automation system to better leads, increase conversion rates to marketing qualified leads, and improve the integrity of the overall database.

- Accountable for setting targets for lead generation as per the industry. Support the team for annual targets by providing marketing programs and sales tools.

- Maintain excellent vendor relationship/management skills

- Identify the appropriate vendor rep and maintain the relationship.

- Develop outbound campaign programs that significantly increase the marketing database and overall pipeline.

- Accountable to work closely with content marketing to create campaign content to achieve lead generation results.

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