Replicon - PPC/PPL Manager - Digital Marketing

About the job

Position Overview

Replicon, the Time Intelligence company, has a comprehensive suite of products, powered by the Time Intelligence Platform, to manage enterprise time, projects, people, costs, gross pay & profits. We support more than 1.5 million people across thousands of customers spanning 180+ countries around the globe.

Replicon is seeking an entrepreneurial, self-motivated, and energetic PPL (Pay Per Lead) Manager who will be responsible for managing a team of Marketing Specialists. With your team, you will be working on different PPL sites that Replicon is on; monitor, analyze and change the strategies, content and working around these listings. This role will require your expertise on pay per lead marketing to own a product link and drive through Small, Mid and Large markets.

You should either be working or be flexible to work during the North American Shifts.


We have:

- A stable and profitable Software Product Development company with a market leading enterprise solution and an established global customer base.

- Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation Shortlist.

- Opportunity to be part of a global company and contribute towards building an exciting business.

- In-house corporate project with internal stakeholders, in the marketing department of Replicon, planning and optimizing the effectiveness of online advertising campaigns.

- Exposure to multiple campaigns giving you lots of variety and challenging work.

- A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPL campaign.

You have:

- 8+ years of total experience, minimum 2 / 3 years experience as Digital Marketing Manager overseeing PPL / CPL activities.

- Professional experience in analysis of data and reporting.

- Extensive knowledge of paid search methodologies and techniques for managing search campaigns.

- Experience in generating Leads and Businesses through Digital Campaigning.

- Experience in formulating and implementing Digital Campaigns.

- General understanding of SEM and advanced digital marketing skills.

- Self-starter with a positive outlook.

- Analytical and inquisitive, with excellent attention to detail.

- Passionate about biddable media with a general thirst for digital knowledge and a significant interest in new platforms and channels.

What you will do:

- Monitor and optimize existing PPL sites where Replicon is added and find methods of Lead Generation and growth.

- Responsible for supporting the team in analyzing, reporting, and managing the different PPL Sites that Replicon is in and plan for future PPL / Review Sites.

- Keep in doing a competitive study on new PPL Sites and find new PPL sites and analyze if Replicon should be listed.

- Monitor and contact review site Administrators for content optimization.

- Coordinate with different teams to analyze the growth and changes around these sites.

- Contribute new ideas or plan of action towards marketing activities like webinars, campaigns, marketplaces, and websites.

- Continually identify improvements in the process, bring up efficiency recommendations based on data and analysis.

- Execute PPL strategy based on agreed upon parameters leveraging a team of Marketing Specialists using data and process in specific regions.

- Participate and contribute to the growth of PPL channel strategy.

- Tracking daily, weekly & monthly KPI's to identify opportunities for improvement in performance & regularly reporting to management.

- Audit and validate the work of specialists and analysts.

- Build an effective team and continually recruit to keep staffing level stable optimum.

- Oversee the team PPL Specialists & Data Dashboarding Analysts - Mentor, manage and train the team members.