Replicon - Director - Marketing

The Director, Marketing owns all of the programs, campaigns and strategies that contribute to marketing's opportunity, pipeline and revenue goals. In this role, you will be responsible for conducting market research, creating messaging and positioning, competitive analysis and driving the marketing plans. This position reports directly to the VP of Marketing Operations, and requires extensive collaboration with Product Marketing, Campaign Marketing, Content Marketing, Website Marketing and Sales.

This person will be collaborating closely with counterparts in our Silicon Valley, USA office including our Senior Executive Team.

We have :

- A Software Product Development company with a market leading enterprise solution

- Profitable, stable global customer base - some of whom have been with us for almost 20 years!

- An in-house creative and product marketing team that you will work with on demand generation channels across all of our solutions

- Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList-

- Continuously been recognized by the Stevie Awards for Sales and Customer Services since 2013

- A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies

You have :

- 10+ years of experience in marketing roles focused on B2B demand generation and owning the product marketing strategies and executing

- Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns

- Experience in working directly with product marketing and sales teams to build pipeline and accelerate deals in the pipeline

- Experience in Customer market experience. Experience in handling campaigns for large enterprise account, globally will be plus

- Ability to manage multiple projects in an agile and deadline-driven environment

- You love digging into data - analyzing performance metrics for different marketing campaigns

- Preference for working in a collaborative, cross-team, cross-cultural environment

- Bachelor's degree in marketing or a related field; MBA is a plus

What you'll do :

- Work closely with Product Marketing team for in depth market research and create demand generation action plans closely

- Detail and in-depth market research, competitive analysis, quantitative analysis on savings, ROI, price determination, understanding of the industry needs and persona's involved

- Work closely with Demand gen team to understand their channels and will be accountable for execution of Demand gen roadmap.

- Emphasis on strategic improvements and efficiency of existing processes. Understanding changes that drop/increase the quality and quantity within each funnel

- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend

- Improve the efficiency and effectiveness of our marketing automation system to better leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database

- Develop integrated programs that significantly increase the marketing database and overall pipeline (e.g., Feature releases, product launches, external webinars)

- Work closely with the content marketing and product marketing teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest.