Reliance Retail - Manager - Category Marketing - Grocery

Job title: Manager -Marketing Communication- Grocery.

Location: Navi Mumbai - Ghansoli.

About Reliance Retail

Since its inception in 2006, Reliance Retail has grown to become India's largest retailer delivering superior value to its customers, suppliers and shareholders. Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

Reliance Retail operates chain of convenience stores, supermarkets, specialty and online stores providing choice, convenience and superior value.

Our Brands :

Reliance FreshPik, Reliance Fresh, Reliance SMART, SMART Point, JioMart (Online Grocery store)

About The Role :

As a part of marketing team you will play a pivotal role in influencing strategic decisions for the company. You will be part of a carefully selected, high-performing, highly motivated team. You will get an opportunity to demonstrate your skills and inspire various internal stakeholders to realize Reliance Retail's longer-term vision/ goals.

Specifically, You Will Be Responsible To:

- Identify relevant events for category consumption

- Sharpen the category communication in existing stores and new stores

- Execution of marketing communication for Grocery category and timely planning and execution

- Shoot Planning - collecting the merchandise and constant follow up with all parties- Category, Zonal marketing , agency and photographer/production

- Media Planning- ensure desired share of voice is maintained for the brand

- Keeping a track of competition activities

- Making all efforts to make the most of the budget

- Study campaign performance and make learning board

- Effective interaction with category team, zonal team, digital team and agency.

What You'll Do:

- Creating and executing a strong marketing communication strategy & execution plan for Grocery Category.

- Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives.

- Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link)

- Assisting the Marketing Operations (SMH & RMM) and Visual Merchandising teams for the tactical campaign creatives - BTL.

- Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print - ATL.

- Coordination with the media agency for radio campaigns and OOH - ATL

- Agency management - giving creative briefs and getting the desired output

- Assisting in the shoots - static as well as AV.

- Aligning all the stake holders and facilitating the smooth execution.

- Ensuring that every piece of Marketing Communications across the platforms (ATL/ BTL/ Store/ Digital) is as per the defined brand guidelines

- Data analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.).

What You'll Need:

- MBA degree in marketing top B-School.

- 6/7 Yrs of experience in Marketing Communication.

- Experience in Marketing in Grocery as Category - MUST

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers.