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31/08 Kuunal Kshirrsagarr
Manager - TA at Reliance Retail

Views:721 Applications:226 Rec. Actions:Recruiter Actions:0

Reliance Retail - Loyalty Manager (6-12 yrs)

Mumbai/Navi Mumbai Job Code: 1307972

We are looking for a CRM and Loyalty Manager to play a key role in delivering our consumer strategy and our targeted Campaigns. The ideal candidate will have a solid background in Loyalty, CRM and marketing strategy and will be the overall owner of Customer Marketing Campaigns and Loyalty. This role requires a high level of synchronisation within the broader marketing team and communication channels.

Candidates With Beauty Experience Is Plus.

- Create, optimize, and evolve user experience lead retention strategies to keep clients and partners active

- Work closely with various business units to develop objectives.

- Create and execute strategies to improve activation and reactivation of clients using user experience lead marketing

- Evaluate and identify areas of customer journey improvement

- Develop cohort-led loyalty program in line with top Ecommerce/Beauty/Retailers program

- Work with cross functional business units such as Brand Marketing Managers, Buying & Merchandising, Revenue & Strategy, product & tech teams to build and evolve the loyalty program to be best in class.

- Program manage the entire loyalty program end to end from: conceptualizing, designing, pitching & onboarding, evaluating financial spends & outcomes, and analyzing data & success matrics etc.

- Create new or develop existing retention campaigns and programs

- Lead ad hoc projects and initiatives that bring about change or improve the business

- Prepare and present presentations to various audiences to influence the loyalty and retention program

- Identify sales opportunities in close collaboration with brands & partners to identify mutually beneficial opportunities

- Identify site merchandising opportunities and unique solutions for both online & offline

- Proactively monitor competition landscape to evolve the program constantly"


1. Graduation/MBA


- Should have understanding and experience in using marketing automation tools like Clevertap, Moengage

- Should be an expert in reporting visualisation like Tableau , Gstudio etc.


- Be an expert is understanding user experience

- Be numerically driven - you must be data driven and comfortable with SQL and MS Excel, ideally you should be able to automate common excel metas

- Possess excellent communication skills Be able to quickly understand the product, customers and competition

- Be a fast learner and comfortable working independently with least supervision

- Experience working with external team & partner

- Understanding of offline & online beauty ecosystem nad loyalty programme

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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