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01/06 Anubha
Manager at Reliance Retail

Views:6663 Applications:1199 Rec. Actions:Recruiter Actions:195

Reliance Retail - Head - New Business - Online eCommerce (13-20 yrs)

Bangalore Job Code: 1104483

Achieve AOP (Annual Operating Plan) Targets :

1. Grow online commercial results (top and bottom lines) to achieve overall business revenue projections.

2. Increase web traffic and promotions to drive online sales - booking revenue, gross margin.

3. Deliver increased conversion rates and overall order size, managing margin performance across a variety of product lines.

4. Providing superlative shopping experience through innovation & feature development, engagement and education - NPS

Execute e-commerce strategy :

1. Manage the overall user experience, including site navigation, content development, sales checkout funnel, and promotional campaigns.

2. Driving a winning digital shelf strategy - assortment, pricing, merchandising, content that leverages the power of mid premium brands.

3. Manage social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.

4. Oversee all brand touch points on site - ensure they reflect the latest brand guidelines and are optimized for customer experience.

5. Daily management of site content including homepage assets, category pages, curated shops, site banners, and landing pages.

User experience :

1. Ensure good customer service by addressing and ensuring the timely resolution of customer issues or comments.

2. Understand complex user needs and provide actionable user-centered insights.

3. Create a roadmap for optimisation for the customer journey, identifying barriers, and monitor ecommerce trends.

4. Create and deliver extraordinary content for every SKU - in terms of nuances of craft, process and the artisan/ maker

Research & Analytics :

1. Track & monitor site metrics and features to help develop strategies and recommendations to further optimize and drive the sales.

2. Provide analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance.

3. Provide insights on customer shopping trends to support assortment selection and identify assortment gaps.

4. Analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness.

Cross functional collaboration :

1. Work cross-functionally with teams to ensure quality assurance (QA) and timely publishing of all web content.

2. Communicate site plan and vision to the Creative team through compelling creative briefs; Track execution to ensure delivery of a cohesive product story and customer experience.

3. Partner across Merchandising, Content, Creative, Promotions and Product teams to build and launch high quality digital experiences to support seasonal product and content messages.

4. Partner with the Marketing team to ensure marketing channel landing pages are optimized to drive conversion and monetization and are supporting our broader brand strategy.

5. Work closely with demand planning and warehousing teams to ensure smooth order fulfillment.

Key Decisions:

- Analyze online data to inform marketing and eCommerce efforts such as segmentation based on potential ROI.

- Hire digital talent that effectively executes ecommerce solutions to fulfill creative, analytical and technical needs.

Major Challenges:

- Identify the right technologies that helps the business stay agile, maximize performance and returns on ad spend, and move faster than the competition.

- Use digital tools and capabilities to better understand the individual customer and personalize the customer experience.

Competencies:

Functional Competencies:

- Understanding/awareness and a deep passion for Indian handicraft and Handlooms

- Deep understanding of online customer strategy, structure & processes

- In depth knowledge of evolving web technology and trends

- Ability to interpret web analytics

- Awareness of digital marketplace trends

Behavioural Competencies:

- Attention to detail

- Project management

- Communication and influencing skills

- High commercial acumen

Women-friendly workplace:

Maternity and Paternity Benefits

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