- Understand the AOP goals and devise the sub-channel-wise profitable revenue growth strategy from the various CRM channels of app & email marketing.

- Acquire, retain, and grow LTV of database across all sales generating consumer touch points (email / app / web)

- Deliver innovative, personal-relevant CRM dialog enhancing our - real time-, segmenting and selecting capabilities for differentiated, atomized story telling - presenting product and brand benefits to the consumer in an interactive journey; Deliver the right message at the right time to the right consumer and their expressed or derived needs

- Keep abreast of the latest developments in CRM marketing including data-driven marketing, social media, mobile and new channels, platforms, methods, and disseminating this knowledge throughout the larger organization, and translating this into relevant initiatives, programs, and campaigns

- Drive customer retention and loyalty by working for ongoing CRM campaign development, management and optimization of reward, direct mail, email, and app marketing strategy

- Responsible for customer analytics and behavioral reporting in cooperation with the larger Digital Marketing Team; Analyze customer data to make marketing decisions; Track, evaluate, and disseminate CRM program learnings/performance; Apply learnings to advance and optimize programs

- Partner with vendors and other internal teams (Brand Marketing, Category etc) to prioritize key analytical projects; Work closely to ensure that customer data meets the quality and standards that allow for successful execution, effective and efficient email & app marketing campaigns including data cleaning, black list exclusion, feed management, and troubleshooting as well as channel governance

- Develop A/B testing strategies for all aspects of CRM to ensure the most effective approach for AJIO.com and its brands and categories (ROI, cost management, incremental margin, etc)

- Manage the execution of all CRM components of eCom; Partner with relevant internal teams to develop processes and optimization plans

- Expert-level broad and deep knowledge and functional expertise on all aspects of eCRM: Marketing, Platforms, Database Management, Campaign Management

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