Reliance Broadcast - Head/Manager - Sales

Basic Purpose :

- Ensure achievement of regional sales targets in a timely and organized fashion. Ensure timely recruitment and Training and development of sales teams. Manage client expectations in conjunction with the respective business teams.

To fulfill the revenue objective by :

- Service Leadership

- Excellence in execution

- Constant innovation.

- Sense of Urgency

Duties & Responsibilities :

Sales :

- Annual Sales target phasing/setting

- Provide direction and leadership to team both strategically and tactically

- Drive the team to achieve revenue objectives of the station

- Timely dissemination of data to the sales teams.

- Abide by the credit policy of the company

- Timely collection of the payments.

- Sell as per the rate card and constantly work towards increasing yield.

- Ensure consumption across all day parts.

- Special focus on spikes and special days.

- Work closely with the revenue planning team.

- Maintain target/achievement executive wise for your region.

Planning :

- Prospecting to be done with the historical data, print, TV and other medium advertisers

- Pitch Calendars

- BUD for the key clients

- Client/Agency database to be updated at all times with executives who service them

- To have the updated rate card, RAM, Indica data and Sales presentation

- Identify new growth strategies and implement the same.

Reports :

- Monthly pipelines

- Weekly pipeline

- Top 25 trackers and deal trackers

- Daily missed client action taken reports

- DSR to be maintained at all times

- Missed client letters, campaign commencement letters to be sent out to clients.

Client Servicing :

- On time revert to client on briefs/proposals

- Post evaluations for all campaigns with a deal value of 10 Lacs per month and any other important advertiser/campaign

- Objection handling

- Trade Marketing activities to be suggested at the beginning of a month

- Build and maintain business relationships with key clients and agencies.

Minimum Qualification : MBA

Upper Age : 32