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TA Lead at Reliance Brands Limited
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Reliance Brands - eCommerce Head - Mono Brand (8-20 yrs)
- End-to-end Mono Brand website management, managing Revenue of above 25 lacs each month
- Focus on performance management- Understanding of Product, price, size, color- basic product understanding. Managing the Performance marketing on their own or via agency, self driven performance marketing experience will be preferred
- Managing and improving the ROAS for the website, should be 200% and above.
- Contribution, and process of improving user journey and experience, bettering the conversion rates, funnel
- Manging and strategizing Content of the website- banners, product listing, manage the funnel, understanding of the funnel
- Experience of improving Conversion rate- initiatives to improve & increase the conversion rate on the website
- Generating traffic- organic and paid traffic, understand if the paid traffic is managed by agency or the candidate
- Experience of working with facebook and google for paid marketing
- Understanding of website logistics- reducing returns, managing product movement, increasing conversion etc.
- Experience of handling data- building data backed initiatives, strategies, decision etc., data analytics- End-to-end Mono Brand website management, managing Revenue of above 25 lacs each month
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