Talent Acquisition Specialist at Relevel by Unacademy
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Relevel - Associate Director - Social Media Marketing (7-10 yrs)
Job Description
- This role will be a part of the Growth team, handling responsibilities like overseeing the social presence of Relevel across channels such as YouTube, Instagram, Twitter, LinkedIn, Facebook and other upcoming social media platforms
- Develop content marketing properties and engaging content for all owned channels, including content curation of relevant articles, images, videos and infographics
- Work together with teams to guide the growth of Relevel in the online space
- Work with agencies to create social media strategies, design campaigns & content for the brand across all channels
- Look at employer branding initiatives, working closely with HR and senior management
- Translate marketing objectives into inspiring briefs for social media agencies
- Manage the end-to-end planning of social media campaigns, from briefs to final campaign assets creation
- Manage budgets for effective spends
- Manage key growth metrics like new user acquisition, and engagement through all owned channels
Desired Skills :
- 7+ years of overall experience; 3+ years of leading social media vertical in a well known internet / B2C brand is compulsory
- Has managed a team of social media specialists overseeing multiple platforms
- A deep understanding of social media channels - budgets, campaigns, performance and metrics
- An exciting portfolio of work that showcases your ability to think and execute disruptive campaigns which increases brand love
- The willingness to collaborate with a diverse group of people, both internally and externally, to create an ideas-first culture
- The ability to think of innovative ideas while keeping with the deadlines
- Exploring and identifying the right talent and partners to work with to clutter-breaking communication
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