Digital Marketing Manager at releaseMyAd.com
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releaseMyAd.com - Director - Brand Marketing (5-6 yrs)
releaseMyAd is the largest Ad Agency of India serving over 1.25 lakh advertisers annually. We help advertisers to book ads across newspapers, radio, cinema, magazine, tv and mobile apps across India at the lowest rates. We believe in making advertising simplified and cost-effective for all.
- Help spread awareness about releaseMyAd's vision of helping clients get the lowest prices on ad spaces across multiple channels.
- Design and implement comprehensive marketing strategies to create awareness of the company's business activities
- Supervise the department and provide guidance and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
- Monitor progress and submit performance reports
- Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications
- Conduct general market research to keep abreast of trends and competitor's marketing movements
- Control budgets and allocate resources amongst projects
- Become the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
- Proven experience as Marketing Director
- Excellent leadership and organizing skills
- Analytical and creative thinking
- Very good communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords
- Customer-oriented approach with aptitude
- Professional chartered marketer (CIM) is a plus
- BSc/BA/MA in business administration, marketing, and communications or relevant field
- Assess relevant skills and qualifications with our Marketing Director interview questions.
About us :
releaseMyAd started in 2009 and has been on an epic ride ever since. Through all these years we have been relentlessly working towards making advertising in traditional media efficient for established as well as upcoming brands alike.
Leveraging information on historic Ad pricing and vacant Ad inventory, we serve every advertiser with "Cost Effective Advertising" solutions. Our platform has been designed to assist customers across all categories and sizes to release advertisements in the media of their choice. We propagate the idea of "Smart Media Buying", wherein we can optimize your ad spending budget significantly.