Department: Marketing Work Location: Delhi Travel Required: Yes(25%) Educational Qualification: Graduate ( MBA Preferred) Experience: 12-16 yrs. Experience with a background in brand management; In-depth knowledge of media and analyst space in retail industry preferably in FMCG, Consumer Durables etc. Any additional requirement: Purpose of the Position (Job Summary) : Lead the Marketing Communications function to develop and drive the marketing communication strategy, develop and drive the brand strategy. Drive engagement with Media and Analysts, Key Roles and Responsibilities: Financial - Creative, Media Planning and Events; - Planning, execution and ROI analysis of ATL - TV, Print (Press and Magazines), Radio, Digital. - Planning, Execution, Tracking and ROI analysis of BTL-OOH (Activation and events). - Insight Generation though consumer research. - Track ROI of media spends and category wise. - Marketing Budget Planning and Utilization as per AOP and tracking of expenditures within the budget allotted; Monitor budgets and take corrective actions in case of discrepancies. - Develop and deliver a corporate branding strategy; Drive the development and promotion of Relaxo brand, image and identity using communication channels such as new media, social media etc.; Drive development of corporate image guidelines to ensure consistency in internal and external communication. - Prepare the Annual Plan for the Marketing function on the basis of defined Corporate Strategy and launches as per the timelines shared by Product, Sales and marketing; determine the key focus areas for the year. - Review performance against communication strategy and discuss course corrections basis internal/external audience feedback. Customer Orientation - Lead and deliver on the communication strategy for all brand categories including aspects such as key messaging, communication channels and target audience; - Develop the messaging and media presentation; Developing the other supporting documents such as FAQs, briefing documents etc.; Drive the media training for all spokespersons and brief them on the corporate messaging; Develop and repackage the BU/product specific communication to maintain consistency with the overall company - Develop and deliver a coherent media and analyst relations strategy; Act as a spokesperson for external communication; Build key relationships in g media (Print, TV, Online and Analyst space); Conduct regular briefings for the analysts to inform them about the on going company events; Analyse Media landscape, identify and expand global database, track competitor activities and critically evaluate media and analyst reports. People Orientation - Regularly review team purpose, direction and structure and assess talent requirements; participate in the recruitment and selection process; conduct goal setting and performance review for the team; drive team development, engagement and reward initiatives; coach and mentor team members as required and ensure resolution of any people issues Internal Business Process - Prepare &amp; Present MIS on Budget (Planned Vs Actual) - Track - POP/ POSM execution - Align Trade Marketing Team for Sales support Competencies: Technical/Functional Leadership: - ATL &amp; BTL Skills - Digital Marketing - Corporate Communications - Media Planning - Business Acumen - Adaptability - Leading Others - Developing Others - Leadership Presence - Planning and Organizing - Result Orientation - Collaboration Key Result Areas : Quantitative Qualitative: - Annual Budget Planning, Execution and control - Adherence to ATL/BTL Activity Plan execution and adherence. - Adherence to Digital marketing Plan/ Timelines - Team Attrition - Quality of Brand Campaign - Smooth timely Execution - Research Key Stakeholder Management: Internal External: - Regional Sales teams - Marketing - NPD - Production Planning &amp; Logistics - Media Agency - Media Buyers - Retailers - Ad Agencies - Research Agencies - Digital Agencies

Delhi

Delhi NCR

Relaxo Footwears - DGM - Marketing Communications & Trade Marketing 

Relaxo Footwears - DGM - Marketing Communications & Trade Marketing  ,Job Description for Relaxo Footwears - DGM - Marketing Communications & Trade Marketing  in Relaxo Footwear Ltd in  Delhi Delhi NCR for (12-17) years of experience. Apply Now!

Job Description for Relaxo Footwears - DGM - Marketing Communications & Trade Marketing  in Relaxo Footwear Ltd in  Delhi Delhi NCR for (12-17) years of experience. Apply Now!