Key Roles and Responsibilities : Financial : - Assist in Developing and implement Marketing strategies to increase market share of each Brand & track annual brand building marketing budgets around 100 Cr for the activities. - Conceptualization of the Annual Brand strategy & implementation of marketing plan for augmenting the Annual business volume to achieve the company sales through Wholesale, eCommerce. Customer Orientation : - Gather market/ competitor intelligence from Brand Managers and create action plans for the region. - Brand Track, Usage, Product Portfolio - the market study of category for competitor evaluation and market share. - NPD Rhythm Chart planning and development of new products in time - Regularly track & monitor customer perception and improve metrics People Orientation : - Motivate team members to meet Individual Category of Marketing targets - Set targets for team & provide necessary support such as constructive feedback, training & development. Internal Business Process : - Act as an authority & promoter of the brands, ensuring consistent brand expression through all consumer & cultural touch points, both external & internal. - Develop & execute marketing & promotional calendar to drive traffic, profitable sales and engage the target consumer with the brand. - Develop and direct measurable multi-channel, cross channel, channel specific, promotional & cause related marketing programs that tie back to the brand strategy & business goals. Competencies : Technical/ Functional : - Marketing planning - ATL /BTL Implementation Behavioral : - Customer focus - Collaboration - Adaptability - Result orientation - Execution excellence Key Responsibility Areas : Quantitative : - % Target achievement on AOP Qualitative : - % revenue contribution from New Product Development Key Stakeholder Management : Internal : - Marketing/ Brand team - Sales (Wholesale, Export, MT) - NPD - CPD - Finance External : - Distributors - Retailers

Delhi NCR

Relaxo Footwears - Deputy General Manager/General Manager - Marketing 

Relaxo Footwears - Deputy General Manager/General Manager - Marketing  ,Job Description for Relaxo Footwears - Deputy General Manager/General Manager - Marketing  in Relaxo Footwear Ltd in  Delhi NCR for (10-16) years of experience. Apply Now!

Job Description for Relaxo Footwears - Deputy General Manager/General Manager - Marketing  in Relaxo Footwear Ltd in  Delhi NCR for (10-16) years of experience. Apply Now!