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11/08 Amit Sharma
Manager - HR at Relaxo Footwear

Views:945 Applications:272 Rec. Actions:Recruiter Actions:49

Relaxo Footwear - Assistant Manager - DTC Marketing - Website & Content (5-10 yrs)

Delhi Job Code: 1300294

Role : Asst. Manager DTC marketing (Website + Content)


Reports to : AGM Digital Marketing


Location Relaxo head office (Rohini, Delhi)


Requirements :


- Atleast 5 to 10 years of experience in DTC performance marketing.


- Strong analytical skills with experience using data to inform and optimize marketing efforts.


- Ability to work effectively in a fast-paced environment.


- Well versed with Digital marketing tools.


Job responsibilities:


- Develop full funnel marketing strategy for DTC to achieve the desired KPIs.


- Create annual digital calendar for online activation.


- Plan branding and performance driven campaign across Google, meta and other digital touchpoints.


- Manage SEM, PLAs, displays, SMO, SMM, SEO, OTT, You tube, Whatsapp marketing, contextual ads, programmatic, affiliates, etc campaigns to drive high ROAS and achieve business target.


- Experience in handling tools like Google analytics 4, Google data studio, Google adwords, Google Keyword planner, Keyword.io, Facebook ad manager, Semrush, similar web, meltwater, etc for better campaign optimization.


- Understands complete customer cohorts and improve users journey and reduce drop off in the DTC website.


- DTC Website creation and management with technical recommendation (UI/UX, tech

stack)


- Updated with all competition activities to identify improvements and implementing the best practices


- Managed website content and other digital assets.


- Creating monthly reports with highlights, lowlights and plan of action.


- Agency management : Work and be SPOC to build and execute monthly marketing calendars, oversee media plans, billing and invoices

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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