Key responsibilities:

- Propose, plan, and execute content strategies based on traffic and conversion goals

- Responsible for developing and implementing an ongoing content plan for DeAddictionCentres.in and any other content projects that RehabPath India may launch

- Work with the team internally, with external guest writers and others to produce high quality content that meets our goals and guidelines

- Develop a guest author program to get expert voices on our site(s)

- Write and/or oversee content that will attract people who are looking for help for themselves or their loved ones

- Write and/or oversee content that will help people decide the right treatment option for them

- Implementation of content using a CMS and other content management tools

- Interview subject matter expert and create compelling content based on that

- Keep track of media content about our services on various platforms and assets to identify and flag inconsistencies

This role will be based out of Pune.

Qualifications:

- 8-10 years of experience in a similar role

- Healthcare/Mental Health Experience is a plus

- Must be proficient in English reading, writing and speech. Knowledge of other regional languages is a plus.

- Ability to copy edit and provide direction to a team of writers

- Ability to write compelling content and copy

- Intimate understanding of modern SEO strategy and keyword research

- Some experience with Wordpress or other CMS software

- Basic digital marketing and basic HTML knowledge

Opportunity for social Impact

Although we are a for-profit organization and the revenue contribution from the rehab centers help us sustain and grow, our core mission is still directed towards helping people with different kinds of addiction. We have been working in the background for the last 8 years building a database of rehab centers across the country and decided to launch our full program in India this year. This role will not only give you an opportunity to be part of a program with real social impact but also be a part of a growth team in India working very closely with the US team.

About RehabPath India Private Limited

- RehabPath India is a new subsidiary of an American startup, RehabPath, Inc. We own DeAddictionCentres.in, India's primary site for finding addiction treatment information, and our Indian subsidiary is primarily focused on building and growing that endeavor. This subsidiary has been set up in May 2019, and as we hire our Indian team there will be direct involvement from both our US team and our Indian Advisory Team.

- All of our sites seek to provide comprehensive listings of addiction treatment options for site visitors. We rely on organic Google results to drive traffic to our sites. We list all treatment centers for free and monetize the sites by selling advertising and upgrades to treatment centers that are listed on the sites.

For more about RehabPath, see our ongoing investment campaign which gives the background and overall goals of the company: https://republic.co/rehabpath

Also, listen to the following 2 podcast episodes which contain recent interviews with our CEO:

- https://www.wisbusiness.com/2019/wisbusiness-the-podcast-with-ben-camp-ceo-and-co-founder-of-rehabpath/

- https://www.wisbusiness.com/2020/wisbusiness-the-podcast-with-ben-camp-ceo-and-co-founder-of-rehabpath-2/

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