Overview : - Plan and implement trade marketing activities for a specific Business on national level. Analyses the national sales data, act on it and report to the region. - Implement the trade marketing tools for use on regional level. Support and implement trade marketing actions, defined on regional level. - Contribute to the definition and realization of trade marketing actions on regional level. May be involved in category management. Responsibilities :&nbsp; - Develop, implement, maintain and improve trade marketing tools, allocate the necessary budget and guard the service level agreements with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place. - Define the objectives, the activity plan and the budget (incl. MarCom deliverables) for the appointed channels, taking into account the business plan and marketing strategy. - Initiate and realise local or regional trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel. - Initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share. - Joint responsibility for Market Share development, topline and profitability for all Male Grooming propositions. - Drive brand preference, drive conversion and increase in house share. - Responsible for developing a Local Shopper Activation Plan and a category vision for relevant channels. - Closely cooperate with Key Account Managers in the Market to realize sales targets at key customers. - Managing, tracking, and evaluating the budget to deliver effectiveness for in-store activation, both on- and offline. - Owning instore and online excellence processes to drive brand preference, increase conversion and basket size. - Developing and executing integrated management framework of attracting, training, motivating, and retaining promoters and merchandisers. - Drives continuous improvements applying LEAN Competencies : - Knowledge and experience of Trade Marketing disciplines and development of promotional merchandise and POS materials - Understanding of the market and trade marketing solutions - Experience of managing budgets and maximizing ROI - Communication skills and ability to build strong relationships with both internal and external stakeholders - Commercial talent with orientation towards goals - Dedicated, enthusiastic, proactive - Ability to read, analyze, and interpret general business reports - Ability to write reports and to effectively present information to key stakeholders Requirements : - Ideal candidate should have exposure in FMCG/FMCD industry - Full time MBA Diploma - 2 to 6 years experience in Sales, Trade Marketing - Should be open to travel

Chennai

Regional Trade Shopper Marketing Role - FMCG/FMCD 

Regional Trade Shopper Marketing Role - FMCG/FMCD  ,Job Description for Regional Trade Shopper Marketing Role - FMCG/FMCD  in Cig HR Services in  Chennai for (2-10) years of experience. Apply Now!

Job Description for Regional Trade Shopper Marketing Role - FMCG/FMCD  in Cig HR Services in  Chennai for (2-10) years of experience. Apply Now!