1. To Drive the Business by deploying Trade Marketing Strategies by Area/Channel/Customer By defining and developing In-Store Strategy and POP materials in the region responsible.

2. Suggest external best practices to the central Trade Marketing team to drive strategy.

3. Support sales by preparing canvas plans and argumentation's to trade

4. Promote a category management approach by activating the relevant data collection and analysis at Regional level.

Area of Responsibility:

1. Sales and trade marketing strategy development

- Execute trade marketing initiatives and activities at regional level based on business & marketing strategy.

- Define regional standard of Building blocks by Channel / type of POS (distribution, freshness, visibility, price consumer, display)

- Define and implement tools to support strategic development of the retail mix - Promotion, POS Materials etc.

- Develop annual and monthly sales activity and marketing support plan (including support for new initiatives, launches) at regional levels.

2. Trade Marketing implementation

- Collect input and proposals from regional resources on trade marketing activities

- Coordinate with the Field Sales team in order to implement plans at field sales level

- Coordinate and execute regional BTL In-Store activities

- Monitoring & implementation of POS activities

- Analyze results and efficiency of the campaigns within the region, share results with sales and marketing, propose actions for increasing efficiency

- Analyze sales and stock information on a regular basis and propose special actions for over stocks and products with short expiry date

3. Marketing Projects Support

- Define Point of sale for test market project including distribution scope by channel, listing preparations and POSM support

- Provide marketing solutions post analysis of market competition reports (BTL activities, new product launches)

4. POS materials management

- Propose the most appropriate POS material by format, by channel - both for occasions and permanent

Visibility solutions.

- Ensure correct quality, quantity and distribution of POS materials

- Receive feedback from the field on POS materials. Communicate the same to the National team to drive regional strategy.

5. Sales Support

- Drive PASSION (way of selling) at Regional levels.

- Execute Sales Tools (sales folder, product catalogue, presentations for major campaigns, category & commercial arguments) across the region.

- Support Sales to Forecast Volumes for major In-Store Activities

- Provide selling stories based on sales success stories

6. Trade Expense Budget management

- Ensure compliance of Regional trade budget

- Analyze trade spending efficiency at regional level.

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