Regional Sales Manager - Trade Sales - FMCG/Paints - IIM/FMS/XLRI

- Drive attainment of the volume and value target for the region

- Plan and drive initiatives to establish focused products in market and maintain sustainable sale potential for focused products (in addition to regular range of products)

- Explore business opportunities with different stakeholders for regular & focused products and design strategies and initiatives to generate demand

- Attain periodic targets for the region.

- Conduct regular market research and keep track of key competition product, pricing & activities.

- Respond to sales leads, enquiries and follow upon sales visits.

- Manage and expand distributor network to enable smooth functioning of Trade Sales for the region

- Study the market for new dealers, analyze their potential and onboard and drive business from this network.

- Coordinate training programs / workshops for dealers and their staff within the region.

- Provide design inputs, implement and track performance of schemes for trade partners.

- Support driving the loyalty program for the region

- Encourage participation of all stakeholders (dealer, contractors, painters, etc.) to drive effectiveness.

- Design and drive execution of field marketing activities around the product

Candidate background :

- MBA from premier institute only with 10-12 years of experience in General Trade sales in FMCG/Consumer Durables/Paints

Location - All major cities