Consultant at Synergy Consultants
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Regional Sales Manager - FMCG - North (7-10 yrs)
Position Summary :
This individual will be part of the India Sales Leadership team to lead a region for General Trade.
Key Relationships :
- Reports to Retail Sales Director, India
- Direct Reports: 4-5 people
- Sales Function - Other regions and Key Stakeholders within Sales Function
- Logistics Function
- Marketing Function
- Finance Function
Skills :
- High resilience and energy in a fast paced and changing environment
- Challenger Win from behind mindset
- Learning and change agility
- Ability to win with limited resources
- Operational Excellence
- Leadership/Strategic thinking
- Knowledge of Market / Geography
- Able to communicate and deal with the different levels of the organization across functions especially Marketing, Finance and Supply Chain
- Analytical capability, and able to make quick decisions to solve issues
- Capable of inspiring and leading teams, and adjust to a fast changing environment
- Strong Stakeholder Management skills - Both Internal and External Partners
Key Accountabilities :
1. Commercial Skills:
- Good commercial sense in business applications
- Sales Strategy - 60%
- New Business Development
- Customer Relationship Management
- Facilitate the coordination of stocks along with Sales Accounting Team
- Ensure timely submission of claims and settlement (through ASM and Sales Finance)
- Sales Analysis
2. Business Planning :
- Effectively align business and sales strategy at operational level - 40%
- Development and execution of area volumes as per the business plan
- Streamlining and driving the Regional Trade Marketing function
- Responsible for Distributor settlement appointment / separation in the region
3. People Management :
- Strong verbal and written communication skills
- Team player and able to motivate and lead team effectively
- Exhibit inspiring leadership quality by setting examples
- Coach, counsel and motivate team members for high performance
- Driving Sales Development and Training process effectively
- Driving Performance Management by effectively setting performance objectives and reviewing the same periodically
- Identify training needs of Team and plan Training & Development programs
Experience :
- The individual should preferably have prior experience of working in high sales growth FMCG environment and must have a proven track record of achieving consistently high sales growth in a competitive scenario.
- Travelling would be essential part of this job and candidate should be ready to relocate to any metro city
- Strong experience in Distributor evaluation, appointment and coverage design (route mapping, beat route planning etc.)
Qualifications :
- Masters of Business Administration preferred with an overall experience of about
~10 years in the FMCG industry in increasingly senior sales responsibilities
- The ideal candidate should have Headroom for Growth and after successfully delivering consistent Business growth of the region handled, would be evaluated for a senior role within Sales or cross function depending on the interest of the candidate and organizational
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